Sweet Escape Cookies did not have the strongest brand identity prior to the new rebrand. This led the owner of Sweet Escape Cookies to begin to dislike the overall aesthetic including the logo, business card, social media content, and overall brand personality. A major factor in the weak brand identity Sweet Escape Cookies was facing was the fact that the original brand creation was based on design trends that were around during the period of the creation, which has quickly become outdated.

Solution

The solution started off with speaking to the owner of Sweet Escape Cookies to have a deep and thorough understanding of how they view their company. This allowed me to understand the value behind the company and personally see the passion they have for their company. This was important because this would lead to creating a brand identity that mimics their real personality, making the brand more personable and unique. It was also important to do research on competitors to see how I could make Sweet Escape Cookies stand out from the competitors. After gathering all the information, it was important to create a strong and aesthetic online presence while creating a logo that wasn't literally a cookie, which all competitors included in their logo.