BRAND IDENTITY
CLIENT
Anh Em Sui
CATEGORY
Branding, Print, Packaging
TOOLS USED
Adobe Photoshop, Illustrator
BRIEF
Anh Em Siu required a distinct, scalable visual identity for an accessible Vietnamese and Hong Kong street-food concept. The goal was to capture the nostalgic, high-energy comfort of traditional food culture while creating a polished, modern brand system suited for contemporary dining and grab-and-go packaging.
PROCESS
Crafted a visual identity centered on cultural symbolism, incorporating a betel leaf motif to anchor the logo in heritage and ritual. Developed comprehensive brand guidelines featuring a warm, appetite-inducing color palette (deep green, warm amber, off-white, and accent red) paired with custom typography. Extended the system into physical touchpoints, including printed collateral, business cards, and takeout packaging.
RESULT
A cohesive, culturally rooted visual system that balances authenticity with modern design principles. The complete identity provides Anh Em Siu with a flexible foundation across print, packaging, and digital spaces, ensuring a memorable and recognizable market presence.
MOOD BOARD
LOGO & CONCEPT
COLOUR & TYPOGRAPHY
Main Colours
Top row are the primary colours. The bottom colour is an accent colour - only used on specific touch points for emphasis such as social media design.
