Speaking to the clinic and understanding their needs and wants, it was clear that they were adamant about including a rainbow in their logo, sticking to a brown and green colour palette, and an overall timeless look that's modern and fun. With those requests, I looked at competitors in the area as well as created a mood board to get started. Since Out of da Closet was an online business, it was important to create a distinct logo because that would be the profile photo on all social platforms and on other marketing material, like their stickers. Additionally, the colour palette was the next important task to focus on. I knew once I established a concrete colour palette it would make it easier for the company by allowing them to follow the set colour scheme to their Instagram feed and website.