Grapevine

About Client

Grapevine is a hiring platform that enables companies to efficiently and effectively hire and manage interns. Clients website link: https://grapevine.fit/

Role

Rebrand, Brand Guide, Web Design

Tools

Adobe Photoshop, Illustrator, Wix

Time Line

April 2021

Challenge

Over the past three years, Grapevine spent the majority of the time focusing on the service. Now, at a comfortable point in their product development, it was clear that the brand strategy and identity were an afterthought. The goal was to refocus the brand strategy and refresh the identity to help Grapevine reach the next level of growth.

Solution

I started with an audit of the brand and its competition. From that, I refined the brand strategy centered around what makes Grapevine unique: efficiency, connectivity, and opportunities. Once the brand strategy was concrete, I refined the symbol, introduced a more distinctive color palette, a new typeface, some marketing content, and a new website.

OLD LOGO

Screen Shot 2022-04-18 at 2.50.08 PM.png

NEW LOGO

Kept with the concept of grapes or circles to resemble grapes.

Two circles (or grapes) overlap one another to represent Grapevine's value of connectivity and growth: industries growing while allowing the chance for young talents to grow.